Syntegration

Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

Syntegration is a cybernetic method for solving complex innovation problems in a company with a larger number of participants. In workshops lasting several days, existing know-how of the participants is used for problem solving. The method works with ten to 42 participants.

Syntegration was developed by the British cyberneticist Stafford Beer, the word is an artificial word of synergy and integration. Existing, but distributed knowledge is integrated in a short time in such a way that a maximum of information transfer occurs.

The basic structure of the model is a so-called icosahedron, a platonic body with twelve corners and 30 edges. The twelve corners correspond to relevant aspects of the task, the 30 edges to the participating persons.

Due to the large number of participants and the associated high effort, Syntegration is used primarily for complex issues.

In summary, the following effects can be attributed to a Syntegration:

- Networking of participants' knowledge
- Strong and lasting network building
- Creating a common vision
- Generation of commitment, engagement and motivation
- consensus building
- Reduction of resistance and conflicts
- team building
  • Effective for all innovation types
  • Effective for radical innovations
  • Effective for medium complexity challenges
  • P1 Understanding (identifying innovation search fields - problem solving)
  • P2 Analysis (of problems - the environment - people - products)
  • P3 Observing (of people - the environment - the product use)
  • P4 Synthesize (create leading questions - derive position)
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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