Forced Analogy

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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Description

The method of forced analogy is a creativity technique that helps to break out of accustomed patterns of thought. It uses the recognition that we grasp our environment by assigning things that are similar to each other to the same category.

Example: An airplane resembles a helicopter. Both resemble a bird (at least more than one hare). This creates the risk that we will always remain in the old and familiar way of thinking when developing new ideas. In order to come up with new ideas, these obvious categories must be broken through and the perspective changed.

This opens up new possibilities for problem solving and brainstorming. Forced analogy makes this possible in a fast way and usually works very well even with inexperienced teams.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for radical innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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