Trading Card Method

Type of record:
  • Activation method
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Ideal innovation phases for this method:
  1. Innovation Phase
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Description

At the beginning of an innovation workshop, the trading card method helps the participants to get to know each other and to gain trust in each other. The visual component makes the impressions more memorable and can be discussed further during the meeting.

In the method, the participants draw their personal portrait in the form of a trading card, which is then viewed by the group.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
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