Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The "atomizing" method is used to break down the topic/problem into its detailed components. This makes it possible to analyse even complex facts and to facilitate a simpler solution to the problem.

Atomization is particularly suitable for small groups and should be used especially in the first phase of the innovation process, before the team enters into the concrete idea development.

Challenges where the use of "atomization" pays off :
- What could our basic corporate offering look like in two years' time?
- What could our technology platform look like for the next few years?
- The design of a company-wide initiative.
- The new modelling of the entire value chain.
- The change in corporate culture or transformation of the entire organization
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P2 Analysis (problems - challenges - environment - people - products)
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