The Blind Spot

Type of record:
  • Reflection tool
  • Micro method
Handout PDF-Export Add experience
Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The "blind spot" method reveals previously unknown knowledge that can significantly improve the efficiency of the innovation process. The first step is to collect and visualize the known knowledge up to the unknown, still to be found know-how.

The blind spot works best with teams that come from different disciplines and work areas, but already know each other well. The method was inspired by the "Johari Window" model known in communication sciences (authors: Joseph Luft/Harry Ingham). The adaptation of the model comes from Sunni Brown.
  • Effective for all innovation types
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
Register now for free