Type of record:
  • Opening technique
  • Micro method
  • Activation method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The campfire method is based on the fact that people like to hear and tell stories. Often, however, participants in innovation workshops find it difficult to tell inspiring stories about their ideas and listen to others as they go about their work. Our everyday office life is characterised by presentations that try to convince with figures, data and facts. With a little practice, however, everyone manages to leave this mode and become a storyteller.

Up to 20 participants need 30 to 45 minutes for this method.
  • Effective for all innovation types
  • P9 Fighting for ideas (building commitments - generate fundings)
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