Entwirf die Schachtel

Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The exercise Design the box actually comes from the prototyping phase. Here a physical box is built, similar to the packaging of the later product, with which the idea is to be sold in the second step.

The participants thus have the opportunity to bring their ideas and thoughts to the point in a concrete and tangible way. It is easier to develop ideas when you are talking about a concrete, visible and haptic product. Through the process of "selling", the later customer benefit becomes a central component of the considerations.
  • Effective for incremental innovations and improvements
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • Effective for product innovations
  • P6 Idea enrichment (idea combination - idea integration)
  • P8 Early Prototyping (testing directly on the user)
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