Type of record:
  • Micro method
  • Knowledge nugget
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


Simulation is generally understood as the realistic imitation of reality. More than 5000 years ago, the simulation is said to have been used for military purposes in China. Today it is used as an innovation tool in science and technology, research and development, but also in training and further education (see Business Simulation Games) or in games and entertainment.

Simulation usually focuses on a model that is used to carry out experiments in order to draw conclusions about reality. In this way, systems, processes, situations or behaviours can be observed, analysed and optimised in a targeted manner.

Although the use of simulation technology has increased significantly since the development of the computer in the 1950s, it does not necessarily require the use of a computer. Especially for training purposes it is more about playing through what-if situations and what-if processes.
  • Effective for design innovations
  • Effective for process innovations
  • Effective for product innovations
  • Effective for technology innovations
  • P2 Analysis (problems - challenges - environment - people - products)
  • P4 Synthesize (create leading questions - take a stand)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P8 Early Prototyping (testing the idea directly on the user)
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