Trigger Technik

Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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  3. 2
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  6. 5
  7. 6
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Description

The trigger technique was developed in 1969 by George Muller. This is a creativity technique that combines classic brainstorming with brainwriting. The participants take notes during the joint discussion, which they will then present, structure and supplement with new ideas and notes.

Repeating these brainstorming and brainwriting phases several times results in a dynamic change, which usually gives rise to many ideas and does justice to both brainstorming professionals and brainwriting fans.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for low complexity challenges
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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