Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
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The method used by Tamer Kemeröz and Benno van Aerssen for a "systematic excavation of ideas in the valley of hidden search fields" - Innovationdigging - answers the painful questions: "Where should we start with the search for ideas?" and "How can we quickly get inspiration for new fields of innovation? The method works with search field tables and is inspired by the Morphological Box.

Innovation digging is the first method of its kind and defines the new generic term of bundling creative forces. With innovation digging you systematically increase the probability of both continuous (incremental) innovations and disruptive (radical) innovations.

- Innovation digging works in individual work, for teams and entire companies.
- Innovation digging increases the probability of innovation.
- Innovation digging finds hidden search fields.
- Innovationdigging reduces the costs of searching for ideas and innovations through a simple, measurable and structured process that systematically bundles the creative forces in the company.
- Innovationdigging offers a systematic and structured approach for idea generation and innovation generation.
- Innovation digging ensures fast results and prevents moments of frustration.
- Innovation digging increases the efficiency of brainstorming and lowers the costs that arise from aimless discussions and constant resynchronization of teams.
- Innovation digging increases team motivation and bundles forces, since nobody has to worry that his search field will be overlooked.
- Through transparent documentation, innovation digging constantly generates valuable predetermined breaking points and milestones.
- Innovation digging offers the possibility to form key figures on the basis of which the entire idea generation process can be calculated and controlled.
  • Effective for design innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for marketing innovations
  • Effective for medium complex challenges
  • Effective for process innovations
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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