BBB-Method
Type of record:
- Micro method
- Creativity technique
- Innovation Phase
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Description
The BBB method (Battelle-Bilmappen-Brainwriting) is a technique developed at the Battelle Institute for finding ideas.
It is a combination of classical brainstorming and visual synetics. The technique uses image folders to mentally solve a given problem. New approaches to solutions are captured through spontaneous associations with the pictorial material. Later, the extent to which the solution ideas bear fruit will be jointly evaluated.
It is a combination of classical brainstorming and visual synetics. The technique uses image folders to mentally solve a given problem. New approaches to solutions are captured through spontaneous associations with the pictorial material. Later, the extent to which the solution ideas bear fruit will be jointly evaluated.