BBB-Method

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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Description

The BBB method (Battelle-Bilmappen-Brainwriting) is a technique developed at the Battelle Institute for finding ideas.

It is a combination of classical brainstorming and visual synetics. The technique uses image folders to mentally solve a given problem. New approaches to solutions are captured through spontaneous associations with the pictorial material. Later, the extent to which the solution ideas bear fruit will be jointly evaluated.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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