Mind Pumping

Type of record:
  • Macro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


Mind Pumping is a kind of creative circuit training to reflect and develop one's creative self-image. In the opening chapter of his book "thinkertoys" Michael Michalko describes eleven exercises with which one trains to become a creative person.

Here is a brief summary of what each individual exercise contains and what it focuses on - the more detailed instructions can be found under "Implementation":

1) Idea Quota
Demand from yourself a "target" - a minimum quota of ideas per day.

2) Getting Tone
Jumper pilots say "I've got tone" when their radar has detected the target. "Getting Tone" in your creative working life means paying close attention to what's happening in the area.

3) Tiny Truths
This attention exercise was developed by a photographer and involves looking at a picture or photo for ten minutes so intensively that you can later retrieve details visually.

4) Dukes Of Habit
"Dukes of habits" love routines and are therefore limited problem solvers. The method helps to break through habits and thinking barriers.

5) Feeding Your Head
What do you feed your brain? In this chapter, Michalko shows you how to choose which books to read and how to edit them sensibly.

6) Content Analysis
Conduct content analysis of advertisements, ad sheets, television programs, seminars, conferences, and radio broadcasts to identify current trends.

7) Brainbanks
Create a box or box in which you can collect advertisements, quotes, designs, ideas, questions, cartoons, pictures, etc. to inspire yourself if you need to.

8) Travel Junkie
Travel! Visit shops, fairs, exhibitions, libraries, flea markets, retirement homes, toy stores or universities if you are uninspired.

9) Capturing Idea Birds
Write down ideas and inspirations that suddenly appear immediately. It's a way to outsmart your short-term memory.

10) Think Right
Work consciously to make your thinking fluid and flexible. "Liquid" means the number of ideas and "flexible" describes the creativity of ideas.

11) Idea Log
Keep an ideas log in which you systematically store ideas for your workspaces. Sections of this protocol could be Marketing, Products, Sales, Personnel, Service, etc..
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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