PESTEL

Type of record:
  • Strategy method
  • Macro method
Handout PDF-Export Add experience
Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The PESTEL analysis is one of the most widely used and well-known strategy tools. It enables the user to classify the market environment of an organization from a macroeconomic perspective.

This in turn makes it possible to derive probable developments and their effects on the company. PESTEL is therefore an excellent basic method for sound decision-making at management and project level.
  • Effective for all innovation types
  • Effective for highly complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P4 Synthesize (create leading questions - take a stand)
Register now for free