Buzz Report

Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


Collect and share information about the latest news from around the world and from a wide range of sources. Create your own permanent storage for the latest information. This method is used especially in the understanding phases of permanent design thinking.

This is about perceiving patterns of change and current developments.

A "buzz" is a topic or trend that is currently attracting the attention of many. Buzz reports are something like the innovation team's or the innovation project's own news service.

Buzz reports have the most lasting effect if they are established continuously and parallel to individual innovation projects, so that innovation teams have access to the results at all times.

The benefits of this method are: permanent capturing of the latest, organizing information for easy access, promoting common understanding, providing inspiration for new possibilities.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for marketing innovations
  • Effective for medium complex challenges
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for social innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
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