Ideenmarathon

Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The method of the marathon of ideas plays with the different phases that occur over the length of time when dealing with problems. It makes targeted use of the long-term and tiring form of dealing with a single topic "at a stretch", just like the marathon. Users should slowly think their way into a mode that promotes particularly creative solutions, or where the generation of such solutions becomes a matter of course in mechanics (analogy: Runner High).

Creative phases are usually referred to as different points in time when the process changes. Some sources describe, for example, that after seven to twelve minutes in a process of generating new ideas, a first slackening sets in.

Where at first the usual suspicious ideas were mentioned and written down (keyword: visibly secured), from this point on the process step begins in which the brain falls into a certain state of inertia. From this state one usually helps oneself with creativity methods. A large number of methods concentrate on a duration of 30 minutes.

In this extreme method, these 30 minutes are exploited many times over.
  • Effective for radical innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • Effective for new business models
  • Effective for product innovations
  • Effective for process innovations
  • Effective for service innovations
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
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