Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The method of the marathon of ideas plays with the different phases that occur over the length of time when dealing with problems. It makes targeted use of the long-term and tiring form of dealing with a single topic "at a stretch", just like the marathon. Users should slowly think their way into a mode that promotes particularly creative solutions, or where the generation of such solutions becomes a matter of course in mechanics (analogy: Runner High).

Creative phases are usually referred to as different points in time when the process changes. Some sources describe, for example, that after seven to twelve minutes in a process of generating new ideas, a first slackening sets in.

Where at first the usual suspicious ideas were mentioned and written down (keyword: visibly secured), from this point on the process step begins in which the brain falls into a certain state of inertia. From this state one usually helps oneself with creativity methods. A large number of methods concentrate on a duration of 30 minutes.

In this extreme method, these 30 minutes are exploited many times over.
  • Effective for radical innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • Effective for new business models
  • Effective for product innovations
  • Effective for process innovations
  • Effective for service innovations
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
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