LEGO Serious Play

Type of record:
  • Strategy method
  • Creativity technique
  • Tool
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
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LEGO Serious Play is a moderated process that combines the advantages of hand-brain coordination in a playful format with Lego bricks and specific challenges and themes from the business world.

Serious Play is typically used in companies and teams. Through its open and activating form, it promotes the development of creativity as well as new ideas and approaches to solutions. In addition, it improves communication and thus accelerates possible problem solutions, especially in the area of process innovations.

The latter characteristic in particular makes Serious Play suitable not only for strategic development projects, but also in a change or team-building context.

Essentially, the following aspects can be named as clear advantages that arise in the course of Serious Play workshops.

1. promotes serious play creativity and innovation through the interaction of head and hands.

Serious Play significantly improves the communication and communication skills of the participants among themselves and with each other, since the technique of story telling to built solution models is an elementary component of the method.

3. incorporates the knowledge and experience of all workshop participants and brings them together in a format designed for appreciation and shared success.

4. creating a common understanding among all participants of a workshop (also in relation to specific metaphors), which in turn usually has a positive impact on communication efficiency and team culture.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P2 Analysis (problems - challenges - environment - people - products)
  • P7 Idea selection (voting - evaluation - filtering - deciding)
  • P8 Early Prototyping (testing the idea directly on the user)
  • P9 Fighting for ideas (building commitments - generate fundings)
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