Zoom In

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


Zoom In is a specific action option from the Lean Startup construction kit. Strictly speaking, this is a possibility of pivoting, i.e. changing the strategy in order to achieve the agreed objective.

The Zoom In is one of ten options Eric Ries (author of "The Lean Startup") suggests for a pivot. The Lean Startup Method co-developed by Ries is about starting a successful company or product launch with as little capital and reduced processes as possible. Instead of a long concept, the goal is to bring a prototype or beta version to market as quickly as possible. In addition, the product cycle should be kept as short as possible so that customer feedback can be used to react quickly to requests or changes.
  • Effective for design innovations
  • Effective for disruptive innovations
  • Effective for medium complex challenges
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P4 Synthesize (create leading questions - take a stand)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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