Competitive Product Survey

Type of record:
  • micromethod
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The Competitive Product Survey or substitution analysis is essentially about collecting, comparing and evaluating information about similar products and services of the competition.

The overriding goal is to gain knowledge of the relevant market offer and to uncover potential niches in the process.
  • Effective for radical innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • Effective for design innovations
  • Effective for marketing innovations
  • Effective for product innovations
  • Effective for service innovations
  • P1 Understanding (identifying innovation search fields - problem solving)
  • P3 Observing (of people - the environment - the product use)
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