Competitive Product Survey

Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The Competitive Product Survey or substitution analysis is essentially about collecting, comparing and evaluating information about similar products and services of the competition.

The overriding goal is to gain knowledge of the relevant market offer and to uncover potential niches in the process.
  • Effective for design innovations
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for marketing innovations
  • Effective for medium complex challenges
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P3 Observe (people - environment - product use)
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