Extreme User Interview

Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The aim of the Extreme User Interview method is to develop new solutions by involving even "unusual users" in the development process. The result in the focus of development can affect any area of innovation: Services, products, processes or business models.

In the process, both people are involved through interviews and feedback sessions who have a very high interface with the potential innovation and/or very high technical expertise, as well as those who are regarded as very unusual and would therefore not be left out of the development in "normal interviews". With these persons there is no intersection with the focused topic.

These extreme users can also reveal new market access opportunities through completely new impulses and completely different application scenarios (use cases) and perspectives.
  • Effective for design innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for technology innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P8 Early Prototyping (testing the idea directly on the user)
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