Popular Media Scan

Type of record:
  • micromethod
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Ideal innovation phases for this method:
  1. Innovation Phase
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  3. 2
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Description

The aim of the Popular Media Scan is to understand and discover current key cultural phenomena by taking a broad look at what is published and reported in important media.

With the Popular Media Scan, new areas for research and new innovation search fields are to be discovered at an early stage. The primary benefits of the method are: Pointing out the cultural context, recognizing patterns, providing directions.
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for marketing innovations
  • Effective for new business models
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for technology innovations
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • P1 Understanding (identifying innovation search fields - problem solving)
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