Type of record:
  • reflection aid
  • tool
Handout PDF-Export Add experience
Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


Technical achievements increase our work efficiency on the one hand, but on the other hand often distract us. The multitasking model helps to manage time and focus innovation projects in our digital world.

Research has shown that we visit an average of 40 different websites in the course of a working day and switch between programs on our computer 36 times per hour.

We consume three times as much information as we did 30 years ago. Every time we receive the signal to have received an email or SMS, our brain gets a dopamine release on which we become dependent over time. That's why we're increasingly asking for this distraction. Every time we interrupt our work, we have to reorient ourselves afterwards, which costs us time and energy.

Undoubtedly, digital helpers have advantages: Route planners improve our punctuality. Thanks to email and Skype, we work from anywhere, and the social networks are marketing tools. But the distraction reduces our productivity.

In the implementation you will find four recommendations to effectively get out of the way of digital distraction without completely condemning it.
  • Effective for all innovation types
  • Effective for radical innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • P1 Understanding (identifying innovation search fields - problem solving)
  • P2 Analysis (of problems - the environment - people - products)
  • P3 Observing (of people - the environment - the product use)
  • P4 Synthesize (create leading questions - derive position)
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (idea evaluation - filtering - deciding)
  • P8 Early Prototyping (testing directly on the user)
  • P9 Fighting for ideas (Building Commitments - Generate Fundings)
  • P10 Implement (Implementation - execution of ideas)
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