Trends Expert Interview

Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
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In Trends Expert Interviews, you talk to trend experts to learn about current new developments, trends and future forecasts.

The Trends Expert Interviews enable you to quickly and early discover trends and developments and thus secure important time advantages. They also bring new perspectives and new knowledge. In general, the aim is to find new, exciting fields for innovation and to develop an understanding of trends and growth areas.
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for medium complex challenges
  • Effective for new business models
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for technology innovations
  • P1 Understanding (identify innovation fields - problem solving)
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