Kreativteam - Checkup

Type of record:
  • tool
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The Creative Team Checkup helps to design the selection of the members of a creative or innovation team in a target-oriented way. The right people mix has a decisive influence on the success of a project, especially in the field of innovation. Personality factors as well as age, gender, subject area and, above all, wealth of experience play a role here.

A well-functioning team is a diversified unit that follows a common goal in an agile way and wants to achieve it from within. The selection of persons should always be project-dependent - however, the course of the project should also be coordinated with the selected persons.
  • Effective for radical innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • Effective for all innovation types
  • P1 Understanding (identifying innovation search fields - problem solving)
  • P2 Analysis (of problems - the environment - people - products)
  • P3 Observing (of people - the environment - the product use)
  • P4 Synthesize (create leading questions - derive position)
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (idea evaluation - filtering - deciding)
  • P8 Early Prototyping (testing directly on the user)
  • P9 Fighting for ideas (Building Commitments - Generate Fundings)
  • P10 Implement (Implementation - execution of ideas)
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