APC - Alternative, Possibility and Choices

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The APC Alternative, Possibility and Choices method stands for "Alternative, Possibility and Choices" and describes a method whose aim is to produce alternatives at a certain point in the brainstorming process. Primarily it is not important which point it is and how it is produced. The main thing is to produce alternatives at some point. Edward de Bono's research clearly shows that the creation of alternative possibilities is extremely helpful and purposeful in many situations of life.

So APC transfers a general wish into a concrete instruction for action and helps to focus the brainstorming.

Thus APC not only helps to produce the alternatives at all, but also shows the procedure once they have been produced. Then we have to make a selection at some point to find a fixed endpoint of this phase and make progress possible. Accordingly, the production - related to a certain situation - is not infinite.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • P2 Analysis (problems - challenges - environment - people - products)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P7 Idea selection (voting - evaluation - filtering - deciding)
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