Zufallstechnik

Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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Description

Random techniques are overall methods for finding ideas based on the principle of random input and impulse. These techniques can also be traced back to Edward de Bono.

The principle of random techniques is to obtain images, sounds, scenes or words from many random sources and use them as inspiration and stimulus to solve a target.

The element of chance serves to produce completely new associations and ideas that one would probably not have come up with if one had considered the problem alone. The random technique, as it is described below, is one of the original forms of finding ideas and creativity. Especially if you believe in yourself and your own creativity, there are infinite sources of inspiration, and there is always a new surprising idea. The serendipity effect (finding things you didn't even look for) also plays an extremely important role here.

The potential of this technique is particularly great in deadlocked situations and when it comes to finding ideas in advertising and marketing, but it can also be applied in all other areas such as process and social innovations.
  • Effective for radical innovations
  • Effective for incremental innovations and improvements
  • Effective for low complexity challenges
  • Effective for design innovations
  • Effective for marketing innovations
  • Effective for product innovations
  • Effective for service innovations
  • Effective for social innovations
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
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