OPV - Other People´s Views

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
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The OPV Other People´s Views method is derived from the abbreviation "Other People's Opinion". It can be applied in the narrower sense, but also in the broader sense. In a narrower sense, it means slipping into the role of people or groups of people who are very close to the topic and have a very high affinity to the challenge or the original topic.

These persons often have a high degree of participation in the topic. By focusing the perspective on this group of people, it is often possible to see the very small thematic world with different eyes by simply slipping into the role of another person.

When the method is applied in the broader sense, the distance of the circle of persons is extended accordingly and thus also the perspective is broadened. One can therefore say that the flight altitude of the consideration changes if, for example, one assesses the topic from a political point of view or from a macroeconomic point of view. In contrast to the AMA method, it is therefore a matter of assessing the subject area of certain persons with certain positions.
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for product innovations
  • Effective for service innovations
  • P4 Synthesize (create leading questions - take a stand)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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