Der imaginäre Freund

Type of record:
  • micromethod
Handout PDF-Export Add experience
Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The method "The imaginary friend" is based on one of the many role-playing games that Edward de Bono offers in his toolbox. Here, too, it is necessary to put oneself in the position of a fictitious person, in this case an imaginary friend, in order to be able to see from his perspective, with his world view and from his personal perspective, the world of his life.

Background to either consider an existing problem or the ideas and solutions to a problem.

Which idea does he seem to like best? Which solution could be the most sensible from his point of view?
A large number of new evaluation criteria emerge, which have often been ignored in the attempt to carry out an objective evaluation. Thus the subjective contemplation of ideas also becomes socially acceptable again, since it is objectified by the objectified view from outside (i.e. by the imaginary friend).

Conversely, weak evaluation criteria are also quickly identified, as they have developed too much from the emotional corner of the observation.
  • Effective for radical innovations
  • Effective for incremental innovations and improvements
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • Effective for all innovation types
  • P7 Idea selection (idea evaluation - filtering - deciding)
Register now for free