Reduce to the max

Type of record:
  • Reflection tool
  • Knowledge nugget
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


An overload of functions of a product is called feature creep or overengineering. In many companies, innovation is often understood to mean adding more and more features and functions to existing products.

Remote controls are a good example of this. As a rule, the consumer does not even use half of the available functions, and we humans do not like this abundance of possibilities at all. Rather, we are drawn to simplification - we are happier with simplicity that works without problems.
  • Effective for design innovations
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for marketing innovations
  • Effective for medium complex challenges
  • Effective for process innovations
  • Effective for product innovations
  • Effective for service innovations
  • Effective for social innovations
  • Effective for technology innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
  • P8 Early Prototyping (testing the idea directly on the user)
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