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Reduce to the max

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An overload of features in a product is called feature creep or overengineering. In many companies, innovation is often understood as adding more and more features and functions to existing products.

Remote controls are a great example of this. As a rule, the consumer does not even use half of the available functions, and we humans do not even like this abundance of options. Rather, we are drawn to simplification – we are happier with simplicity that works without problems.

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