Innovation Landscape

Type of record:
  • Strategy method
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


With Innovation Landscape you map the innovations and their growth in an industry. With this tool you get indications where innovation opportunities currently exist or are emerging in an industry. This method takes place especially in the understanding phase of Design Thinking or as a general

Innovation strategy tool.

The tool creates a three-dimensional map of an industry's innovation activities and helps to identify patterns and opportunities in them. The patterns found help teams to lead goal-oriented discussions and to identify goal-oriented innovation search fields.

The visual representation also helps to gain knowledge very quickly, especially when the total amount of data is very large or complex.
  • Effective for disruptive innovations
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for technology innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
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