Eras Map

Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The Eras Map provides historical perspectives on different features of different eras or epochs. When you understand how different things have changed over time, you get a more complete picture of the whole and ideally you can predict how things will develop in relation to your challenge.

In the Eras Map, the key features of each relevant period are highlighted, highlighting the peculiarities of epochs and changes. The visual representation also provides a quick overview and much clarity for all team members.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
  • P4 Synthesize (create leading questions - take a stand)
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