Innovation Evolution Map

Type of record:
  • Strategy method
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The Innovation Evolution Map is a strategic tool that shows how the innovations of recent years and the economic development of organizations relate to each other.

The ups and downs of the own organisation as well as the competitors and their innovations are directly compared in the Innovation Evolution Map and thus help to gain exciting strategic insights.

Many different additional data can be overlayed into the Innovation Evolution Map.

In this way, many interesting correlations can emerge that help to better assess and align one's own innovation strategy or an upcoming innovation initiative.
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for medium complex challenges
  • Effective for new business models
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for technology innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
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