Methuselah Checkup

Type of record:
  • Tool
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The Methuselah Principle describes that the current senior generation consists essentially of the founders of the Revolution of 68 and that we should consider this in product and service innovations.

The fact that today, in the course of demographic change, we are dealing with a completely different older clientele with completely different values and needs than twenty years ago is often still ignored by the economy.
  • Effective for design innovations
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for process innovations
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for social innovations
  • Effective for technology innovations
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
  • P4 Synthesize (create leading questions - take a stand)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P8 Early Prototyping (testing the idea directly on the user)
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