Methuselah Checkup
Type of record:
- Tool
- Innovation Phase
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Description
The Methuselah Principle describes that the current senior generation consists essentially of the founders of the Revolution of 68 and that we should consider this in product and service innovations.
The fact that today, in the course of demographic change, we are dealing with a completely different older clientele with completely different values and needs than twenty years ago is often still ignored by the economy.
The fact that today, in the course of demographic change, we are dealing with a completely different older clientele with completely different values and needs than twenty years ago is often still ignored by the economy.