Interest Groups Discussion

Type of record:
  • micromethod
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
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Description

A detailed understanding of the latest developments in a topic, the diversity of perspectives and current trends will bring the Interest Groups Discussion to light.

The method is a good way to get very close to people and a topic. In concrete terms, this means that we primarily use online forums and comments in online presences to gain insights.

Basically, however, the method is also a method that produces fast results and easily processable data.
  • Effective for radical innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for medium complexity challenges
  • Effective for new business models
  • Effective for product innovations
  • Effective for service innovations
  • Effective for social innovations
  • P3 Observing (of people - the environment - the product use)
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