Research Planning Survey - Planungs-Schnell-Umfrage

Type of record:
  • micromethod
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The purpose of the Research Planning Survey is to better understand targeted focus groups for the understanding phase of an innovation project and to prepare a detailed understanding and observation phase.

In contrast to classic detailed market surveys, Research Planning Surveys are rather short, quick and easy to conduct. You want to provide an initial quick overview and an assessment of the target focus groups. Similarly, the results of a Research Planning Survey can lead to plans that have already been made being adjusted and changed again for an understanding phase.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for radical innovations
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • P2 Analysis (of problems - the environment - people - products)
  • P3 Observing (of people - the environment - the product use)
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