User Research Plan

Type of record:
  • micromethod
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The User Research Plan shows, for the observation phase of the project, which types of persons are observed when and with which methods. The User Research Plan thus organizes the observation phase of an innovation project.

Only if observation is planned in a disciplined manner can budgets, times and resources be calculated in such a way that observation is successful.
  • Effective for design innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for marketing innovations
  • Effective for new business models
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • P3 Observing (of people - the environment - the product use)
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