Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
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The POEMS method is used to study people, objects, environment, messages and services within a specific context.

POEMS is an observation framework that allows the observer/researcher to understand the five elements both independently and in a coherent system. With POEMS you can especially look beyond the core object to be observed (e.g. a product) and recognize in which relationships services, news, people and the environment are related to a broader context.

Observing from a broader perspective makes it easier for teams to identify systems and exciting relationships.
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for medium complex challenges
  • Effective for new business models
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P3 Observe (people - environment - product use)
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