Image Sorting

Type of record:
  • micromethod
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


Image Sorting is about experiencing - with the help of prepared images - people's thoughts, attitudes, feelings and opinions about a specific aspect or idea within a project.

In several phases of an innovation project, it happens again and again that opinions and feelings of external persons are interrogated. Image sorting makes a lot of sense, especially for aspects that we call soft aspects or aspects that are afflicted with emotions.

With pictures, thoughts, attitudes, feelings and opinions can usually be captured and documented more quickly and clearly than with pure words.

With Image Sorting you can also easily get to very fine and extreme sensations, which are often not mentioned on the soundtrack (fear of embarrassment, embarrassment, taboo breaks etc.).
  • Effective for radical innovations
  • Effective for design innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for marketing innovations
  • Effective for product innovations
  • Effective for service innovations
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • P1 Understanding (identifying innovation search fields - problem solving)
  • P3 Observing (of people - the environment - the product use)
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (idea evaluation - filtering - deciding)
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