Experience Simulation

Type of record:
  • Micro method
Handout PDF-Export Add experience
Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The Experience Simulation is a special variant in the large range of simulations. This is about understanding in a focused way how people react and interact in concrete situations relating to the use of products and services.

Let us assume that we have designed a new food presentation that is supposed to deliver special information about nutritional values etcetera to the customer on special labels. In the Experience Simulation, a specially set up simulation environment is used to precisely observe how people interact with the presentation.

Experience Simulation really is all about very detailed observation. How exactly the packaging was handled, how does the eye look, what else is looked at and so on.
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for marketing innovations
  • Effective for medium complex challenges
  • Effective for new business models
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
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