2x2 Matrix

Type of record:
  • Reflection tool
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The 2x2 matrix is a method for idea evaluation, which can be used for a first preselection, especially for large idea sets.

Thanks to the visual design, the tool provides a good overview of the quality or potential of the ideas developed. The scales for evaluation (parameters of the axes) are freely selected by the user.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P7 Idea selection (voting - evaluation - filtering - deciding)
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