Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


Prototyping is the realization of a prototype in order to create a concrete image of the idea and to get a common understanding.

Different quality levels and degrees of fineness are possible. From fast and simple sketches to miniature images of plasticine, Lego, wires or the like. In many companies, the prototype creation phase is seen at the end of an innovation process.

However, you can use simple prototyping earlier to enrich good ideas in time and create a better common understanding.

Prototypes can be divided into three categories.

Work alike
clarification of the functional principle of the prototype or illustration of the technology

Behave alike
Clarification of a behavior that describes the product, service or business model.

Look alike
Representation of the external appearance of the product

The prototype approach can also be combined with other techniques to become more concrete from integration to integration.
  • Effective for design innovations
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P6 Idea enrichment (idea combination - idea integration)
  • P8 Early Prototyping (testing the idea directly on the user)
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