Creative Casting

Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The Creative Casting (according to the Brainfloating principle of Harald Braem) is a light, refreshing perspective extension with simple means, which produces as a result a Mood Chart (a kind of collage). This mood forms the basis for further action in the project.
  • Effective for radical innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • Effective for design innovations
  • Effective for marketing innovations
  • Effective for product innovations
  • Effective for service innovations
  • P1 Understanding (identifying innovation search fields - problem solving)
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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