Lexicon Method

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The lexicon method can be understood as an extension or in combination with the catalogue method (as well as with some other idea-finding methods).

Various scenarios are conceivable when using this method. The selection of terms from any encyclopedia, which are used as associations or impulses and in reflection on the set question or challenge, can be made either completely randomly or with obvious connections to the question.

No matter whether one or the other variant is chosen for the workshop, it is now (as always) a matter of creating many ideas and immersing oneself mentally in the connections in order to find and illuminate all aspects.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for marketing innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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