Visual Quick Evaluation

Type of record:
  • Micro method
  • Tool
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
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  10. 9
  11. 10


The Visual Quick Assessment, derived from the strategic idea assessment of Tamer Kemeröz, is a very efficient method of idea assessment that avoids undirected and endless discussions.

The evaluation diagram (see figure) presents itself as a simple coordinate system with two axes.

Axis 1
Here the strategic potential of our idea is tested - in the values low, medium and high.

Axis 2
The complexity of the implementation of our idea is queried here - in the values low, medium and high.

By dividing the axes into three, there are now nine assessment fields that show the possible value-adding corridors.

The green fields describe ideas that we would all like to see. They have a medium to high strategic potential with low to medium implementation complexity.

The orange fields describe ideas whose implementation would be okay in most cases if there were no green ideas as an alternative. Ideas of the category "low/low" should only be implemented if no resources have to be deducted from the core business. Ideas in the "high/high" category, on the other hand, should only be implemented if a detailed risk analysis gives the go-ahead.

The red fields represent ideas that normally no entrepreneur would like to see implemented. They have low potentials and at the same time medium to high complexities in implementation.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P7 Idea selection (voting - evaluation - filtering - deciding)
  • P9 Fighting for ideas (building commitments - generate fundings)
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