Object Brainstorming

Type of record:
  • Micro method
  • Activation method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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  3. 2
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Objects that can be touched have a special meaning in creative processes and often facilitate creative thought processes. Especially when it comes to free association like brainstorming, they are a good starting point.

The method Object Brainstorming uses this knowledge and provides new ideas for the further development of objects. It can also be ideally used as a preliminary exercise in an innovation process to stimulate participants' creativity and create the right working atmosphere.
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for product innovations
  • Effective for service innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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