Innovation Boutiques

Type of record:
  • Strategy method
  • Knowledge nugget
Handout PDF-Export Add experience
Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


Innovation boutiques are companies that achieve brilliant sales with a limited, well thought-out and "top" product portfolio strategy and stand out from the competition.

They invest their entire innovative strength in a few, very thoroughly selected products. This procedure can be traced back to a well-known principle: The more choices a person is offered, the more difficult it is to make a decision and the more dissatisfied it is with its decision.

Innovation boutiques ensure that people are spared the agony of choice, as the range is pre-selected and kept to a minimum. The offers in the range do not differ fundamentally from each other and always hit true fans right in the heart.

A further important principle of innovation boutiques is that, in addition to the initial idea, the many thousands of ideas, passion and attention to detail play the most important role during the development process. They are given the time that many processes in other companies lack to create a truly unique and high-quality result.

Last but not least, this passion and meticulousness is also applied to the accompanying measures such as packaging and marketing, with which, among other things, ever new trailers are won. Instead of customers and means to an end, fans and an attitude to life are created.

Before the realization of a new idea, innovation boutiques always ask themselves the question: "Is this product different from existing products on the market and does it represent a clear added value for the user? And: "Are we staying true to our product philosophy?"
  • Effective for all innovation types
  • Effective for design innovations
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for marketing innovations
  • Effective for medium complex challenges
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for technology innovations
Register now for free