360 Grad Innovation

Type of record:
  • reflection aid
  • tool
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


360 Degree Innovation is a simple, fast and visual self-analysis or self-reflection for teams to get clarity about unused innovation potentials.

In addition, the method gives all people in a company a common visual language in order to always ensure a positive development of their innovative ability on their own.

360 Degree Innovation was developed in 2015 by Benno van Aerssen and Christian Buchholz and can be used both for self-reflection and for discovering innovation potentials in teams. The core of the method is the Innovation Compass, a tool for developing a common language on the subject of innovation.

The method works with so-called innovation potential points (IPoP). An innovation potential point describes an area or a topic that still offers potential for the further development of innovation capability.

The studies by Benno van Aerssen and Christian Buchholz have shown that challenges in introducing a culture of innovation always consist of three parts:

- The people involved and their relationship or interface with each other.
- The focused innovation dimension - the phase or area of the innovation process that is affected.
- The visible effective dimension, which describes where a perceived weakness can still be transformed into a strength.

These were named by the authors IPoPs, Innovation Potentials - to emphasize that any innovation problem can become a potential for the development of innovation culture through a targeted approach.
  • Effective for radical innovations
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • Effective for all innovation types
  • P1 Understanding (identifying innovation search fields - problem solving)
  • P2 Analysis (of problems - the environment - people - products)
  • P3 Observing (of people - the environment - the product use)
  • P4 Synthesize (create leading questions - derive position)
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (idea evaluation - filtering - deciding)
  • P8 Early Prototyping (testing directly on the user)
  • P9 Fighting for ideas (Building Commitments - Generate Fundings)
  • P10 Implement (Implementation - execution of ideas)
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