Intrinsic Motivation

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  • Knowledge nugget
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Ideal innovation phases for this method:
  1. Innovation Phase
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When people do something because they are enthusiastic about it, it's fun and it matches their values - so the motivation to do it comes from within, it's called intrinsic motivation. This form of motivation is particularly valuable or necessary in order to drive great and radical innovations.

The activity itself is the motivation. In contrast to extrinsic motivation, in which the drive comes from outside, for example through rewards, pressure or expectations from outside.

You can motivate employees in two ways: give them tasks they love (intrinsic motivation) or tasks they hate, enriched with incentives they love (extrinsic motivation).

Only the first of the two motivations is suitable when it comes to creative tasks; for the second, the task is mastered exclusively with diligence and discipline; passion and joy - the source of creative ideas - fall by the wayside.

If a company works exclusively with extrinsic motivation, for example with monetary incentives, the employees will only work according to the rules, they will be demotivated at some point.

Creative tasks in the working environment are attractive and desirable for many people; the suitable working environment strengthens the motivation that arises as a result. If you are additionally motivated by individual and well thought-out incentives, there is a great chance that you will have highly motivated employees who will be happy to bring the company forward.
  • Effective for all innovation types
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
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