Idealog Process

Type of record:
  • Macro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The Idealog process is an innovation macro method or a comprehensive process model for controlling innovation, invention and change processes. It was developed and published by Michael Luther around the year 2006.

The model in its complete scope consists of the four main phases orientation, generation, optimization and implementation, which are supported by four further intermediate phases.

The derivation and proximity to the Wallas model can also be clearly seen in this macro process. Luther has equipped all phases with defined tools and rules.
  • Effective for all innovation types
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for medium complex challenges
  • Effective for radical innovations
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