Type of record:
  • micromethod
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
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The Factfinding method uses specific questions to collect information and facts on a challenge. The aim is to clarify the background of the challenge and perhaps also the problem behind the problem.

Thus, this method pays tribute to an important basic knowledge in the brainstorming and innovation business: "Never start brainstorming immediately! It is always necessary to first deal with the given problem or challenge.

In many cases a reflection about the problem, as it offers factfinding, leads to ugly problems losing their fright at first or to the discovery of an underlying problem.
  • Effective for radical innovations
  • Effective for incremental innovations and improvements
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • Effective for all innovation types
  • P2 Analysis (of problems - the environment - people - products)
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