Destruktiv-konstruktives Brainstorming

Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The method destructive-constructive brainstorming or negative-positive brainstorming is a brainstorming in two phases and was originally developed by General Electric.

Destructive-constructive brainstorming is very well suited to incrementally develop existing solutions. In a first phase, the given solution is examined for weaknesses and inadequacies. Then better solutions are sought for the weaknesses found.
  • Effective for incremental innovations and improvements
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • Effective for product innovations
  • Effective for process innovations
  • Effective for service innovations
  • P2 Analysis (of problems - the environment - people - products)
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
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